As a model, influencer, and businessperson one of the biggest challenges is expanding your reach. While growing an organic following takes time and consistency, there are ways to accelerate your growth through strategic partnerships.
Over the past year I’ve had the honor of representing Defiance Beauty as one of their models and brand ambassadors. I truly believe in their mission of creating inclusive, high-performance makeup for all.
Recently, Defiance launched a major NYC advertising campaign to promote their latest collections. I was thrilled to learn they wanted me to be featured prominently in a Times Square billboard. Seeing my face in such an iconic location felt surreal – a testament to how far our partnership has come.
Partnering with other influencers and brands allows you to tap into the large, established audiences they’ve already built. By working together, you’re introducing your content and messaging to an entirely new potential fan base.
Some key types of partnerships to consider include:
- Cross-Promotion: Feature each other in content like YouTube videos, Instagram posts, or podcast interviews. This exposes your followers to their audience and vice versa.
- Co-Branded Campaigns: Collaborate on an original project like a tutorial, product line, or event. Custom content tailored to both of your audiences maximizes engagement.
- Modeling Deals: Partner with brands on modeling campaigns that allow you to represent their image. This raises your profile while marketing to your network. Photographs and behind-the-scenes content give insight into the collaboration.
- Brand Ambassador Roles: Partner with companies looking to leverage micro-influencers authentic voices. You gain sponsored opportunities while they market to your followers.
- Influencer Marketing: Align with affiliate programs, sponsored content agencies, or PR firms to expand reach through their brand relationships.
As my following grows, I’m empowering others through entrepreneurship advice. Make sure to subscribe to hear insights on leveraging visibility into sustainable career growth. Together, we can elevate underrepresented voices and spark positive change.
The response to this campaign reminds us that partnership is powerful. I’m grateful for Defiance’s vision and look forward to joining progressive brands shaping the future. Our journey has only just begun – subscribe to stay tuned for what’s next!
Modelpreneur at Daisi Jo, LLC
I make content about the details of my career as a professional fashion model, founder of multiple companies and active early-stage investor.
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